5 Property Management Marketing Ideas to Attract Rental Property Owners
Property managers need to put in the effort to attract rental property owners, and the following marketing ideas will help:
Update Your Website
A professional website is a must because potential clients will visit your site and will get a feel of your reputation. Your website should be easy to navigate and must contain high-quality photos to entice viewers to take the next step. Use the right keywords and make sure you have a landing page where potential clients can be directed through your marketing channels. Keep things simple and include photos of your current properties along with a contact form through which clients can easily get in touch with you.
Claim Your Online Business Listings
This will allow potential clients to discover your business, and the best part is that it is completely free, so open a Google My Business account and fill in all of the important details. The more information you provide, the higher your chances of showing up on page one whenever someone searches for property managers in your area. This will help you become more appealing because clients are a lot more likely to view a business with a complete listing as they will be considered reputable and well-established. You have to describe the kind of property Management Company you are and the types of properties you manage by using the right terms because these descriptions will lead you to the right owners.
It’s important to have relationships with local real estate agents but keeping in touch with other property managers in your area is equally as important because referrals are always appreciated, and this gesture will be reciprocated. Not every property will be a good fit for you, so if you run into this situation, you could refer the owner to another property manager, and they will do the same for you. Keep these relationships strong and always work on expanding your network, which should include contractors, HVAC technicians and cleaning services because they can provide you with leads.
Create Fresh Content And Take Advantage Of Social Media Marketing
Learn about your target audience and create content that is interesting and relative to them. You have to be able to answer their questions while offering solutions they would find helpful.
Consider Paid Marketing
If you’re after a specific audience, investing in paid marketing may be a good idea because certain sites will allow you to reach your target audience by placing ads that contain target specific keywords. Paid advertising will provide you with immediate feedback regarding what’s working and what is not, and this is done through analytic tools, which would allow you to then make changes to your ads to get the responses you’re after.
If you’re feeling overwhelmed by this information, Tenix can provide you with property management solutions and systems to help with your needs. We offer software and an app that would help landlord and condo property management, so contact us today to see how we can be of assistance!